Digital marketing is a fast-paced, fast-growing field that never stops pushing forward, and it tends to attract people who thrive in creative and collaborative environments. Effective digital marketers understand how to use search engines, websites, social media, email and mobile applications, and are proficient in search engine optimization, paid search, social media, online advertising, email marketing campaigns and overall digital marketing campaign development. This program teaches all that and more. Coursework is designed with input from local leaders in digital marketing, so you know you’re developing the skills employers are looking for.
In our Digital Marketing program, you’ll learn:
- Core concepts of marketing, management and sales
- Digital marketing disciplines (search engine optimization, pay-per-click, web and digital analytics, etc.)
- How to develop a comprehensive and unified marketing campaign strategy across social media platforms
- How to align campaign strategies with overall business goals
- Creation of authentic and engaging webpage and social media content that exemplifies the brand and improves traffic and customer conversion rates
- Use of key campaign performance indicators, metrics and web analytic tools
- Professional research and communication skills
Related Programs
You may also be interested in our Business degree, Business Transfer Pathway, Associate of Arts – Liberal Arts and Sciences Transfer Pathway, and Business Administration diploma.
